Canadian company announces plans to create a "near-odorless cannabis"

Canadian company announces plans to create a "near-odorless cannabis"

CannabCo is a Canadian company up in Ontario, and the group has announced today via a press release that it’s working on an innovation that is designed to take the stank out of your sticky. CannabCo says they’ve teamed up with “an undisclosed technology provider” to start production on a technology that will provide, of all things, an odorless cannabis experience. “PURECANN” is what the product is called, apparently, and CannabCo says that this “technology” (strange phrasing) will “eliminate much of the harshness of smoking cannabis by consumers without losing any of its properties.”

CannabCo doesn’t go into detail on how any of this works — and of course they don’t — but they say that without any other gadgets or devices, this product will be able to be carried around and even smoked, completely discreetly, without a whiff of the dank. “"Imagine someone going outside for a break during the day, having their afternoon cannabis and coming back without any odour attached to their clothing or coat,” says the company’s CEO Mark Pellicane in the press release. "A woman can carry cannabis in her purse without having the odour concentrated or leaking out in her handbag.”

Too good to be true? Probably. The best solution right now is probably something like vaping, which still has the potential to smell, even though you’re essentially just breathing out water vapor. Or, there’s devices like the Smoke Buddy, which is basically just a personal air filter (and doesn’t do anything to block the smell during storage or transport). Also, call us old fashioned, but unlike the neighbors you used to live next to, we actually like the smell of cannabis. And sometimes, smelling the terpenes in a strain is half the fun!

As for CannabCo’s new technology, well, we’ll believe it when we smell it (or in this case, presumably, we don’t). The company doesn’t say when this product will be ready, but says it has seen “the technology in action,” so maybe it’s working somewhere in the world. We’ll be sure to keep our eyes out for this if it ever comes to market, because presumably, our noses won’t be much help in finding it.

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