Outside Lands' cannabis sales turned out to be peaceful (and profitable)

Outside Lands' cannabis sales turned out to be peaceful (and profitable)

The Outside Lands Music and Art Festival is an excellent music festival in San Francisco, and this year, for the first time anywhere, the organizers of the festival were able to get the licensing needed to approve recreational cannabis sales on site. That’s the first time that cannabis has ever been legally sold at a big festival like this, and now word is in that the effort was very successful indeed — organizers are reporting that there was more than $1 million of cannabis sold on site. Concert-goers (of which there were estimated to be about 200,000 over the festival’s three days) bought up to 7 grams of flower and 2 grams of concentrates, and there were also edibles like chocolates and gummies, and some pre-rolled joints as well.

Reports say that the cannabis areas at the festival, named the Grass Lands, were (not surprisingly) clean and orderly, and there were no medical or security emergencies during the whole event. The one hitch, if you can call it that, was that the permits to sell didn’t actually come in until the last minute, about five hours before the festival started.

But it sounds like the event was a rousing success, and could even serve as a model for how cannabis can be used to enhance a public event. The permit, say officials, was part of a test program that could allow on-site consumption at events like SF’s PRIDE festival and the Folsom Street Fair as well.

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