Netflix pairs up with MedMen for Breaking Bad movie promotion

Netflix pairs up with MedMen for Breaking Bad movie promotion

Netflix recently released a movie called El Camino that serves as a sort of endcap to the Breaking Bad series. We watched it, and it’s well worth seeing if you’re a Breaking Bad fan. As part of promotion for the movie, Netflix turned to none other than one of Southern California’s biggest cannabis brands: MedMen. The streaming network ran a “Hunt for Jesse Pinkman” contest (named after the main character of the movie) featuring a real life scavenger hunt, and the first stop on the hunt was MedMen’s dispensary in Los Angeles.

Fans who followed clues posted online were able to visit the shop and find actor Matt Jones (who plays Badger in both the movie and on Breaking Bad) signing autographs and hanging out. It sounds like a fun promotion! And while the dealers on Breaking Bad deal much harder drugs than cannabis, it seems Netflix realizes that stoners make up a solid part of the series’ audience.

This isn’t the first time Netflix has connected with the weed crowd. Bill Nye famously tried cannabis on an episode of his Netflix show, and Netflix even created a set of cannabis strains based on a few of their most popular original shows (including Orange is the New Black and Arrested Development). Netflix also created an original series called Disjointed, based in a cannabis dispensary, though it wasn’t all that great. Nevertheless, Netflix is definitely one of the most mainstream brands to embrace cannabis in this way, and of course we’re happy to have them.

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