Cannabis labeling designer: "We're still tiptoeing around how we develop things"
The folks over at Leafly have a really interesting interview with Courtney Zalewski, who's making a name for herself lately as a designer of cannabis packaging. She's worked with Lowell Herb Company, 1906 chocolate edibles, and the SuicideGirls vape line, making her one of the most diverse designers in the industry so far. Zalewski says that cannabis packaging design is still in the early stages -- there's no standard yet, so companies are trying all kinds of different things.
Regulations are still a big part of it -- the rules are still being decided in many legal states about what can and can't be shown and promoted on packaging. Zalewski says that children are a big concern: Packaging shouldn't look too colorful or flashy, and a lot of cannabis products need to be in locked containers that are child resistant (similar to other medicines). She says she's trying to keep things classy, though (and at The Elegant Stoner, we're big fans of that, of course).
Zalewski also says she draws inspiration from other industries, including health companies, food and wine, and beauty companies. She also says the industry is only beginning -- "there's huge opportunity to develop long-standing, iconic brands." That's certainly true -- we're only in the early stages of the kinds of products we're going to see as cannabis becomes more legal and more ubiquitous. Sounds like Zalewski's already thinking very hard about what cannabis products should look like, and as users of those products, we appreciate that very much!